Webinars Work Have you considered adding webinars (Internet-based seminars) to your solo business’s marketing strategy? If so, you are not alone. In ever-increasing numbers (up 68% since 2012), companies of all sizes in many industries are viewing webinars as cost-effective marketing tools for reaching their target market and generating sales opportunities. If your solo business… Continue Reading
The year 2015 included many breakthroughs in the technology sector that have been created to make our day-to-day lives more efficient, such as Apple Pay and car-to-car communication. In this day and age, efficiency is key. We want easier communication. The yearning for instant accessibility is why social media has become so prevalent. You can… Continue Reading
I recently had a conversation about public relations with a potential new client who said his PR was handled by his marketing company since they know about “all that stuff.” This is a confusing point for many business owners as well as solopreneurs. PR people, like their marketing counterparts, are quick to jump onto the… Continue Reading
Four Basic SEO Techniques to Start Using On Your Solopreneur Website Now It’s important to do SEO, but many solopreneurs don’t know where to start. Here are four actionable items to boost your SEO so you can get more traffic and leads to your solopreneur website! Pick your keywords The first step is to find… Continue Reading
Our friends over at FreshBooks put together a fun infographic chronicling the solopreneur journey. In truth, this Freelancer’s Guide will help you navigate whether you freelance, side gig or go solo full time! Before You Embark This “Freelancer’s Guide to the Galaxy” by FreshBooks shares many of the ups and downs that come with the… Continue Reading
