As I write this post, we are a few weeks away from the start of a new year, and I can honestly say I feel organized and ready for an AWESOME 2018. Why do I feel this way? Because I have been able to plan out all of my marketing effort for the entire year… Continue Reading
As a solopreneur, you probably know the importance of marketing your business in order to grow your business. However, there are 1,001 ways to market your business, so how do you know what will work best for your business without wasting a lot of time and money? One way to figure out if a marketing… Continue Reading
The rise of the smart phones and the heavy use of SMS (short message service) text messaging have caused many companies to consider SMS text marketing as a viable option to reach their prospects and clients, especially when other channels and mediums are becoming increasingly noisy. However, many solopreneurs hesitate to add SMS text marketing… Continue Reading
As a solopreneur, you probably know the importance of consistently staying in contact with your customers and prospects. In fact, having a plan to consistently stay connected can help you grow your business. There are several ways you can stay in touch with your customers and prospects, (i.e. social media, email marketing, phone calls, etc.).… Continue Reading
There are 1001 ways that you can market your business, but if you want to be known as an expert or authority in your field so you can attract high paying clients, blogging should be an essential part of your marketing mix. However, it’s not that easy to run a successful business blog. The blog-sphere… Continue Reading
Planning is one of my favorite things to do. I’ve always been more of a planner than a spontaneous doer, so I especially like this time of the year because it is the perfect time to do a mid-year review and make any necessary adjustments to your annual plan so you can make the rest… Continue Reading
Are you using online marketing to promote your business? Is email marketing a part of your online marketing strategy? No matter what type of online marketing you engage in—blogging, social media, sales pages, podcasting, video marketing, live streaming, etc.—you will find the one key element that can help in the success of your online marketing… Continue Reading
Email Marketing has gotten a bad rap over the last couple of years; I’ve even heard people say that email marketing is dead! People are being overwhelmed and overloaded with their email inboxes with tons of spam and unwanted email, so I can see how people may not like email marketing or may feel that… Continue Reading
As a solopreneur and small business owner, you need to stand out from your competition and clearly communicate why your ideal prospects should use your services. Creating a unique statement that tells why you’re different is good, but people really like to buy from people they know, like, and trust, and a simple statement as… Continue Reading
