Marketing

Finding customers, selling more and building your solopreneur brand.

Social Media: Set and Succeed in 2017

It’s the time of year when business owners sit down with a cup of tea, goals, and a pile of paper to plan a successful 2017. We are going to create your Set & Succeed Plan for social media. To have a successful year, it is important to have personal and professional goals that inspire… Continue Reading

Holiday Hashtags

Holiday Hashtags

It’s the month of hashtags! However, these are not just any hashtags. These are hashtags that will give you a profit bump and introduce you to new customers. One of the best ways to use these hashtags is to build anticipation. What is your store offering and why is it any different? Why should people… Continue Reading

90 Days To Success Plan

90 Days To Success Plan

It’s finally here! The last 3 months of 2016. This is the perfect time to kick your business into high gear and make more money than you think is possible. This is not a magic get rich recipe. What it is, is a plan to follow to bring in clients in the last 90 days… Continue Reading

If Content is King, Don’t be a Pauper King

If Content is King, Don’t be a Pauper King

You might have heard “Content is King.”  But, if your content doesn’t get out to the world it’s a Pauper King. How can you make sure that your Kingdom of Content is rich and prosperous?  Make sure you build roads to your kingdom and send out the town crier every day. Yes, every day. Building… Continue Reading

What is Your Purpose on Social Media?

What is Your Purpose on Social Media?

“What’s your purpose?” That is the one question I always ask anyone who wants to hop on social media. In fact, it is a good question when you want to do anything in your business. Your purpose on social media will dictate the kinds of actions you take and the kinds of promotions your run.… Continue Reading

Spring into Webinars to Grow Your Solo Business

Spring into Webinars to Grow Your Solo Business

Webinars Work Have you considered adding webinars (Internet-based seminars) to your solo business’s marketing strategy? If so, you are not alone. In ever-increasing numbers (up 68% since 2012), companies of all sizes in many industries are viewing webinars as cost-effective marketing tools for reaching their target market and generating sales opportunities. If your solo business… Continue Reading

Drop your Social Media Superstitions!

Drop your Social Media Superstitions!

Last week was Friday the 13th and that always makes me think of social media superstitions! In fact, this amazing song was playing all day. After I played that on repeat 50 million times I finally settled down to work. There are actually a lot of connections between superstition and social media. In fact, social… Continue Reading

Your Pricing is a Signal to Customers

Your Pricing is a Signal to Customers

Recently I gave a presentation to a group of business owners on pricing, specifically how pricing is the most important driver of revenue and profit growth in a business. To understand pricing, it’s important to understand the value equation customers sort through as they evaluate a purchase. Regardless of whether they consciously realize it or… Continue Reading

LinkedIn Automation for your Business

LinkedIn Automation for your Business

I  recently co-taught a class on LinkedIn and how to make money in your business using this network. (By the way, this is a great formula to grow your business: Connect + Collaborate = Cash a Check.) One of the items from the class that people found really helpful was the use of automation to… Continue Reading

How to Get Better Social Media Results

How to Get Better Social Media Results

You’ve probably heard of the old adage “It takes two to tango.”  Well, the same goes for social media. To get better social media results, you have to listen to your customer.  You know that social media is not all about you blaring out your message but engaging your audience and turning them into fans… Continue Reading