Are you using online marketing
to promote your business?
Is email marketing a part of
your online marketing strategy?

No matter what type of online marketing you engage in—blogging, social media, sales pages, podcasting, video marketing, live streaming, etc.—you will find the one key element that can help in the success of your online marketing effort is Email Marketing.

Why is email marketing so important to the success of your online marketing?  The simple answer is own, control, personalize, and act. Let’s look at these four reasons in detail:

1. Own
   

   Compared to other online marketing mediums, email is one of the few that allows you to own the information that you collect on your contacts. Therefore, the goal of your email list is to own a large list of people who are interested in what you have to say and are engaged with your brand.

   The larger your list is with engaged, interested subscribers, the higher your chances of successful email marketing. It is also important to use all of your online marketing channels to encourage your loyal followers, fans, etc to join your email list. As the saying goes, the money is in an active and engaged list!

2. Control
   

   Compared to social network platforms, email marketing gives you more control of who sees your information and the actual information that they receive. Almost on a daily, weekly, or monthly basis, some major social network is making changes to its algorithm, which influences, how, when, or if your posts, tweets or whatever is being seen by your audience on that network.

   Therefore, there is limited control as to how much of your information that your audience will see.  Let’s face it, these networks are looking for ways to monetize, so the visibility of your posts will be less and less unless you plan to spend some advertising dollars. Take control of how often and what information your followers see by consistently sending valuable email marketing campaigns (the keyword here is valuable).

3. Personalization
   

   Most online marketing efforts have a “one-to-many” vibe.  On large social networks it feels like you are at an online event or party and while the marketing messages are geared to be personal, it still feels very public. Although email marketing may be “one-to-many” it feels more “personal,”  especially if you add personalization throughout the message, like the person’s name, business name, etc.  This gives email marketing more of a stronger relationship building feel than other forms of online marketing.

4. Calls to Action
   

   Email Marketing is also the best place to use strong calls to actions and to inspire your audience to take the next step with your company.  Whether that next step is purchasing, learning more, referring business or just having your company top of mind.  After all, the end results of good marketing should be consistent exposure, which leads to consistent sales.

Do you feel email marketing is important to the success of your online marketing?  Be sure to share your comments below.

Nadine Mullings

Nadine Mullings is known as The B.E.S.T. Marketing Strategist™. She is passionate about assisting small business owners to market and promote their businesses both online and offline using the four core marketing strategies in the B.E.S.T. Marketing System™.
With over 15 years of experience in marketing and an MBA with an Ecommerce specialization, Nadine uses her experience and education to assist entrepreneurs, coaches, consultants, and independent business owners to attract new clients, get repeat business, and build a strong social network.