As a solopreneur and small business owner, you need to stand out from your competition and clearly communicate why your ideal prospects should use your services. Creating a unique statement that tells why you’re different is good, but people really like to buy from people they know, like, and trust, and a simple statement as to why you are good, may not be enough.
A great way to establish the know, like and trust factor is by blogging. Blogging is a great marketing strategy because if you consistently blog and promote your blog posts you will build an audience who will begin to know, like and trust you based on the content that you publish.
So let’s break down the way you can use a blog in order to establish the know, like, and trust factor and grow your business:
Your blogging goal as a solopreneur should be to become known as an expert in your field. People like to buy from people who are knowledgeable, helpful, and show that they care. Through your blog posts, you can become known for providing valuable tips, tools, and techniques in your industry. If you consistently put out good content on your blog and that content is shared, this will help you to grow your “Know” factor.
Another blogging goal should be for people to get to like you. Your tone, writing style, and the content you provide on your blog should help with the like factor. Keep in mind your goal is not to be liked by everyone, but to be liked by your ideal target audience. When you know who you are talking to, and what their needs are, then you will be better able to create content that resonates with your target audience. Therefore, they will end up liking your content and liking you.
And lastly, your blogging goal should be to build trust with your audience. This is a big one because people may buy from people that they don’t know that well, and may even buy from people they don’t always like, but they have to have a level of trust in you, your company, or your service in order to buy from you, so building the trust factor is really important. You can build trust with your audience by practicing what you preach, by doing what you say you are going to do, by being professional, by being reliable and consistent. When you show up on your blog consistently and provide good information, you are helping to build the “Trust” factor with your audience.
There are many factors why you should consider blogging in your marketing strategy and growing the know, like, and trust factor is just one reason why solopreneurs and small business owners should consider blogging.
Are you currently blogging for your business? If so, do you feel blogging helps to build the know, like, and trust factor for your business? Share your opinion in the comments below.