I recently co-taught a class on LinkedIn and how to make money in your business using this network. (By the way, this is a great formula to grow your business: Connect + Collaborate = Cash a Check.) One of the items from the class that people found really helpful was the use of automation to stay consistent on LinkedIn. Automation is a great way to interact with LinkedIn, however, it has to be used judiciously.
A tool that works with LinkedIn and allows you to connect it with other services is IFTTT. IFTTT stands for If This Then That. It is a way to trigger results based on certain actions. IFTT is currently a free platform to use and has many other advantages. Once you sign up you will be presented with their top "recipes." If you search the term "LinkedIn" you'll see several available options.
The two recipes that I recommend are:
The first recipe will automatically share content that you save in Pocket with the tag "#in" to LinkedIn. Pocket is an app that allows you to save articles that you find on the internet for later. It works across multiple devices such as your phone and laptop. Pocket will also recommend articles based on what you save and allows you to tag articles so you can find them easily. For example, I use the tags #research for articles I am writing, #example to show when I teach a class, and #education for my general knowledge. This recipe will allow you to consistently share content without changing your habits.
The second recipe is really killer. This will allow you to schedule your content (to your LinkedIn stream) so you can have steady and consistent posts. This recipe will automatically share content that you tweet that has the hashtag "#in" to LinkedIn. When you schedule those tweets you will be able to schedule your posts to LinkedIn. To do this you will have to employ the use of Hootsuite to schedule your tweets and hashtag them properly.
LinkedIn automation is a great way to leverage your time while still promoting your business. These two recipes are great because they allow you to share content on LinkedIn without changing your routine. Implement this tip today and watch your leads grow.
Header image via Pixabay.
Tamay Shannon's goal in life is to help entrepreneurs realize their dreams. She is an experienced social media strategist who has helped numerous entrepreneurs and small businesses develop and execute strategic marketing plans. Through her educational training, she developed a love for communication, especially marketing through social media. Her passion for small business is only mirrored by the business owners themselves. She loves the tools that social media is an what it can provide to small business owners.
