The year 2015 included many breakthroughs in the technology sector that have been created to make our day-to-day lives more efficient, such as Apple Pay and car-to-car communication. In this day and age, efficiency is key.
We want easier communication.
The yearning for instant accessibility is why social media has become so prevalent. You can experience a virtual glimpse of someone’s life by browsing through their Facebook, Instagram, or Twitter profile. You can send them a message in a matter of seconds. Since social media’s introduction in the early 2000s, its popularity has grown every year.
Social media wasn’t always as advanced as it is today. It started off with simple user profiles on platforms such as MySpace. Over time, social experiences evolved into the more dynamic Facebook, and Google Plus.
Each channel represents a unique opportunity to express yourself. Twitter is a platform in which users can concisely and efficiently voice their opinions, feelings, or just about anything they want. Written expression evolved into visual expression, with visual social platforms such as Tumblr, Instagram, and Pinterest becoming popular.
Visual social platforms
Visual social platforms are simple and structured for the user. Therefore, it is a natural progression that visual social platforms have become widely used in a business context. A solopreneur will find these platforms especially useful.
As entrepreneurs on their own who don’t have substantial resources, solopreneurs seek all of the exposure that they can attain. They want their marketing content to be read and remembered, which in turn can expand both their consumer base and overall network.
The most successful solopreneurs don’t only have a Facebook and Twitter presence; they also utilize visual social platforms such as Instagram and Pinterest. Consumers find content to be more interesting with visual aids, so using photos will increase the likelihood of your business content generating meaningful exposure.
Instagram’s content feed is very concise. If someone you follow posts a picture and you refresh the feed, it pops up. There is not as much clutter to distract the user. Pinterest content is separated by searches and “boards.” Users search what they are interested in or see what they already follow. If they come across your business, it was for a reason, and they are likely to be intrigued by your products or services.
It is 2016 now. When it comes to social media marketing, solopreneurs want efficiency and meaningful results. Being on your own doesn’t have to be difficult. With the use of visual social media, solopreneurs will find themselves with more access to their target audience. Solopreneurs can organically build a following from scratch.
Are you using visual social media? Tell us how in the comments below.
Scott is Founder & CEO of Six7 Marketing. Scott has extensive experience delivering advertising services for both small business and Fortune 500 clients. He earned his MBA from Emory University and received his undergraduate degree from the University of Wisconsin-Madison.
