With all this talk about choosing a name, conducting a clearance search, and understanding the risks involved in trademark registration, I can only imagine how confusing it must all be for the first-time solopreneur. Some things are best left to the experts. Just like you should probably visit a mechanic to fix your car’s transmission,… Continue Reading
Let’s face it. Doing what we love is easy. Our ideas seem limitless and opportunities appear to be without boundaries. We feel the same way about ourselves, and we surround ourselves by people who believe the same thing. However, the business of what we love is hard. At the intersection of “what can be” and… Continue Reading
As a solopreneur, it may feel like you wear every single hat imaginable in your entrepreneurial effort. But one hat that you cannot (unless you also happen to be a licensed attorney) and should never wear, is that of legal counsel. In your efforts to transform your vision into your success story, plan on expending… Continue Reading
Starting a new business is a daunting task that takes courage, time and dedication. It often is an exercise in deploying limited resources available for the most effective startup. You know your business and know it well. Thinking about legal issues and involving an attorney in your world can make your stomach turn. However, protecting… Continue Reading
